Born and raised in Umeå, Sweden, Joseph Constantin is the founder of DIRISTA.

The idea for DIRISTA began while searching for a first fragrance that felt personal and connected to where he was at the time. He never found it. 

 

That absence became the starting point. He began creating his own fragrances built around states you return to. Today, he leads the creative direction of DIRISTA and creates each fragrance from concept to final composition.