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A REASON FOR BEING
At Dirista every fragrance begins with "a reason for being"
When something is made with purpose it stands the test of time. We care about creating things that are made to last because when something is timeless it keeps meaning something, no matter when or where you return to it.
JOSEPH CONSTANTIN
Born and raised in Umeå, Sweden, Joseph Constantin is the founder of Dirista. At just 16, he launched his first fragrance. His journey into perfumery began while searching for his first fragrance, a scent he never found. When his father suggested he create his own, the idea stuck. From that day on, Joseph never looked back.
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