A REASON FOR BEING
At Dirista, every fragrance begins with "a reason for being"
When something is made with purpose, it stands the test of time. That’s what we care about – creating things that are made to last, because when something is timeless, it keeps meaning something, no matter when or where you return to it.
OUR STORY
Born and raised in Umeå, Sweden, Joseph Constantin is the founder of Dirista. At just 16, he launched his first fragrance, driven by a desire to create scents that resonate deeply. Without formal training, Joseph began crafting unisex fragrances in his family's garage, focusing on conveying emotions through scent. Now, he develops and manufactures his unique fragrances, aiming to create scents that feel grounded, honest, and lasting.
As he prepares to graduate from high school, Joseph continues to grow Dirista, aiming to create scents that resonate deeply and empower those who wear them.